FX Satellites.
Challenge:
FX Satellites' decision to become the industry leader in providing Free-To-Air satellite television to Canadian home audiences required a business overhaul. The Secret Sauce Factory was engaged to consult and assist FX Satellites in creating a new and vibrant corporate image.
The objectives were:
- »Build loyalty and trust in the brand
- »Attract new and existing customers
- »Consolidate and replace existing technologies
- »Provide a scalable model for marketing
Solution:
FX Satellites' previous brand logo did not reflect a high tech, expert and trustworthy business – a typical problem for many Canadian small businesses. Thus, a new brand identity was created to reflect FX Satellites' true nature. The brand identity was incorporated into the website design, business cards, corporate letterhead and other materials to ensure that anyone coming in contact with FX Satellites would perceive them as being honest, high tech, expert and competitive.
Like many small Canadian businesses, FX Satellites' existing technology and digital assets had been created to suit the needs of the day. To meet FX Satellites' new business objectives – within four weeks – a custom Business to Consumer website needed to be quickly designed and deployed.
Features of the website include:
- »A measurable channel for all future marketing initiatives
- »Information architecture that delivers a rich, interactive interface that is able to quickly direct visitors to a searchable product catalogue, ‘Find Out More About Free-To-Air Satellite' section, a map to their location and many other areas of the website
- »Matching the existing order fulfillment process, refining it wherever possible and reducing errors within it
- »A secure, custom content management system to reduce the amount of time needed to update pricing, products, etc. This feature continues to allow them to respond quickly and cost effectively to a rapidly changing marketplace
- »Custom executive reports outlining website traffic analytics, sales analytics and order fulfillment
- »Product image refinement to increase the attractiveness of their product line
Results:
The Secret Sauce Factory created a design-rich, interactive and content managed website that has since become the hub of FX Satellites' marketing initiatives. FX Satellites is now able to provide an excellent experience to their customers that is informative and easy to navigate – enabling them to confidently proceed with measurable marketing efforts towards their goal of becoming market leaders for Free-To-Air Satellite.