HBO Video - Comedy Climb
Challenge:
HBO is known to millions around the world, in more than 50 countries, as being a major player in the expanding international media arena. Looking to capitalize on the evolution of the internet, HBO decided to host an application for captivating Web 2.0 audiences. The goal of the application is to provide a fun way of promoting their brand identity, increasing loyalty, and creating awareness for their new and exciting releases.
The Secret Sauce Factory was asked to build a Facebook application that would captivate Web 2.0 audiences and allow Facebook users to take part and have fun with HBO.
Solution:
Changes in technology have changed how businesses conduct e-marketing. Facebook, a very popular Web 2.0 social community website, offers all the latest and greatest in technology and e-marketing tools — making it an excellent medium for marketing communication.
Providing an integrated solution for this new marketing territory was no problem for The Secret Sauce Factory. A well constructed application was designed and seamlessly integrated into Facebook — bringing the "HBO Comedy Climb" trivia game to life.
The quiz captivates Facebook users by allowing them to create careers and gain career levels through their participation in HBO media trivia quizzes. There is also the ability to issue trivia challenges to friends and a community scoreboard for bragging rights!
Throughout the interactive experience, Facebook users are informed about special up and coming releases of HBO programming.
Results:
The Secret Sauce Factory's expertise in software integrations and professional application development allows HBO to captivate a Web 2.0 audience — giving that audience the chance to take part and have fun with HBO.
The Secret Sauce Factory successfully deployed a fun and interactive Facebook integrated application that allows HBO to promote their brand identity, increase loyalty and heighten awareness of HBO's new and exciting releases in a groundbreaking and fun way.